NIFT,  Need It For Tonight - the pioneering luxury fashion delivery platform, embarked on a full rebrand to elevate its identity and digital presence.

 

Renowned for delivering boutique fashion within 90 minutes, the brand sought

a sophisticated aesthetic that would seamlessly align with London’s luxury landscape.

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I led the creative direction across the rebrand, overseeing a refined app and website redesign, social content strategy, and ongoing creative consultancy, crafting a cohesive visual language that embodies modern luxury and convenience.